DISH
While living in the shadow of their satellite TV roots, DISH Network had pioneered nationwide, live TV streaming and turned Boost Mobile into a 5G powerhouse. In short, they deserved more credit for pushing the tech envelope.
With an expanding, cloud-based smart network and great new job openings, DISH needed to get people excited about joining their “5G revolution.” The heart of my messaging strategy became, “get in now and grow with us.”
On Instagram, I pushed to make DISH sound approachable and laid-back, with nods to its usual “buttoned-up” tone.
A sampling of LinkedIn content showcasing DISH’s values and brand voice(s).
Click the photo for a taste of DISH’s lighter side — my 2022 April Fool’s post.
