Spelling it out.

I used to call writing, “speech perfected.” A romantic sentiment — not great for productivity. My latest take is, “write stuff worth reading.” I like it because it deflates the ego and prioritizes your reader’s time.

I’ve written for flashy startups, B2B chemical distributors, and a board game featuring 185 unique, intricate challenges. I aim for clarity, helpfulness, and memorability. That said, I’ll always see language as basically magic.

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